Writing for Video

Writing for video and/ or games. 

I turned this assignment into a 40 second film. To watch, please click here to view

Creative Concept: The visuals will be black and white and similar to 90's rock and roll to make cigarettes appear 'cooler' to the audience. 

Key Message: Smoking is not as bad for your health as you may think. 

Key Arguments: Lowers the risk of knee-replacement surgery, the risk of Parkinson’s disease and obesity. 

Slogan or catch phrase: Light it up